THE ELEVATION IN PINK
Discover the new equipment Samaya 2024 of the Alpine range
Dear mountain lovers,
At the dawn of this new season, we are reaffirming our identity by highlighting our emblematic color: pink.
A symbol of innovation, versatility and passion, the pink Samaya rises above the peaks to offer a unique experience, as technical as it is unforgettable.
Reinforcing the iconic ALPINE range
For months, our Research & Development department has been immersed in the most demanding challenges of alpine environments in order to strengthen and perfect our already popular ALPINE range. Among these new products, our backpacks Samaya ALPINE35 and Samaya ALPINE PACE stands out for its unfailing versatility and robustness, meeting the needs of the most daring enthusiasts.
We are convinced that technical innovation is one of the keys to a deep and enriching human experience that allows elevation. Each product in the ALPINE range is an invitation to explore, share and experience memorable moments in the heart of the mountains. Whether you're climbing a peak, bivouacking under the stars or traversing pristine valleys, our equipment is designed to accompany you with reliability and elegance.
The rose-tinted elevation
Pink Samaya is not just a simple color. It is the reflection of a philosophy: that of seeing the mountain not as a solitary challenge, but as a space of communion and sharing. It is this vision that we want to convey through our new campaign.
To celebrate the launch of our 2024 equipment from the ALPINE range, we have deployed a bold and harmonious artistic direction, entirely dedicated to the color pink. By wearing our iconic color, we celebrate a vision of mountaineering where technicality meets poetry, where every moment spent in the mountains becomes a unique and precious experience. This vibrant and dynamic visual identity is available on various media to touch the heart of our community.
We launched this campaign by adorning our windows with this singular shade, inviting passers-by to immerse themselves in the world of Samaya. At the same time, our online presence is intensifying with a captivating advertising campaign where each post is an ode to escapism and sharing. Specialized magazines also echoed this initiative, tinted pink to offer a visibility of choice to high mountain enthusiasts. This is just the beginning and we have more rose-tinted surprises in store for you in the coming weeks.
We launched this campaign by adorning our windows with this singular shade, inviting passers-by to immerse themselves in the world of Samaya. At the same time, our online presence is intensifying with a captivating advertising campaign where each post is an ode to escapism and sharing. Specialized magazines also echoed this initiative, tinted pink to offer a visibility of choice to high mountain enthusiasts. This is just the beginning and we have more rose-tinted surprises in store for you in the coming weeks.
We invite you to discover this exceptional range and let the pink Samaya light up your alpine adventures. Together, let's write new stories at the top of the mountains, where every climb becomes a work of art and every descent a lasting memory.
With all our passion and dedication,
The team Samaya
